fashion to create a finished product. The editor first assembles the beginning of the program, and then, works sequentially towards the end. Newer computerized editing allows an editor to electronically cut and paste video segments. This electronic technique is known as nonlinear editing because the editor is no longer restricted to working sequentially; a segment may be moved at any time to any location in the program. Producers plan and develop live or taped productions, determining how the show will look and sound. They select the script, talent, sets, props, lighting, and other production elements. Producers also coordinate the activities of on-air personalities, production staff, and other personnel. Web site or Internet producers, a relatively new occupation in the broadcasting industry, plan and develop Internet sites that provide news updates, program schedules, and information about popular shows. These producers decide what will appear on the Internet sites, and design and maintain them. Announcers read news items and provide other information, such as program schedules and station breaks for commercials or public service information. Many radio announcers are referred to as disc jockeys; they play recorded music on radio stations. Disc jockeys may take requests from listeners; interview guests; and comment on the music, weather, or traffic. Most stations now have placed all of their advertisements, sound bites, and music on a computer, which is used to select and play or edit the items. Technological advances have simplified the monitoring and adjusting of the transmitter, leaving disc jockeys responsible for most of the tasks associated with keeping a station on the air. Traditional tapes and CDs are used only as backups in case of a computer failure. Announcers and disc jockeys need a good speaking voice; the latter also need a significant knowledge of music. Program directors are in charge of on-air programming in radio stations. Program directors decide what type of music will be played, supervise on-air personnel, and often select the specific songs and the order in which they will be played. Considerable experience, usually as a disc jockey, is required, as well as a thorough knowledge of music. News-related occupations. News, weather, and sports reports are important to many television stations because these reports attract a large audience and account for a large proportion of revenue. Many radio stations depend on up-to-the-minute news for
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